Common Sense Success
Mental Success

The Importance of a Word

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We would never allow anyone to use the word “Deadbeat” in our company. But we were even more specific about the words we use. For example we often say we talk “to” our children and “with” our friends. We chose specific words to create the best atmosphere for building rapport and motivating people to pay their accounts.

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In the book Common Sense Success, Entrepreneur and Fortune 100 trainer Bill Arnold reveals the everyday practices behind his family's success both at work and at home.

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